The challenge
Give a fictional independent training club a distinctive identity and an uncomplicated trial-session journey.
FITNESS / CONCEPT BUILD
REP CULTURE
A forceful training identity that pairs expressive type with useful class discovery.
View the experience ↗A fictional brand and original design exercise. Not commissioned work. No customer results are claimed. Imagery is illustrative.
The idea
A forceful training identity that pairs expressive type with useful class discovery.
Design system
Volt yellow, black, oversized condensed-style type and hard rules.
The experience & motion
Training-day filters reveal different sessions, and choosing a session builds a trial summary.
Mobile experience
The headline scales without clipping; sessions become large, full-width touch targets.
Conversion strategy
Visitors choose a relevant session before seeing a clearly labelled demo trial summary.
Technology
React and semantic HTML, responsive CSS, native browser interaction and locally hosted optimised imagery. No paid animation service. These demonstrations do not connect to real inventory, booking or payment systems.
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We build around your business, your content and an agreed scope. Full experiences are quoted separately. One-page sites start at £295.
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